From Housing Marketplace To Lifestyle Platform. How Airbnb’s Democratized Innovation System Influences Its Product Strategy

Airbnb’s democratized innovation marketplace and external communities of hosts and guests has helped it to direct its product strategy over its 10-year history. In this piece, the author explores how the tech unicorn has utilized its distributed knowledge to develop a platform designed to withstand competitive pressures and sustainably grow its business.

ASOS: Leveraging Network Effects in High Street Fashion

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ASOS closely follows pop culture through social media and is obsessed with understanding their customers’ hobbies, Facebook “likes,” and daydreams. By tapping into their consumers’ digital world, they create value by quickly producing fashion that fits into both their everyday and aspirational lives.