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Technology and Operations Management

Technology and Operations Management

MBA Student Perspectives

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Beauty in the Age of Individualism: Sephora’s Data-Driven Approach

Posted on November 13, 2018 by cah

Sephora harnesses user data to offer pinpointed product recommendations, offers, and loyalty incentives

Snowy Cheese Flavored Latte: Starbucks and Machine Learning in China

Posted on November 12, 2018 by Mutian

Starbucks has been an innovator in big data and machine learning through its highly successful mobile order and pay application. How can that translate to China, its next leg of growth?

Digitizing the Grocery Store

Posted on November 18, 2016 by Joanna

How brick-and-mortar grocery stores are up-ing their game to compete with online grocery options

Digitizing the Starbucks Experience

Posted on November 18, 2016 by JY

New innovations such as Mobile Order & Pay means that now you will always have time for that Starbucks coffee run….

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