Beauty in the Age of Individualism: Sephora’s Data-Driven Approach
Sephora harnesses user data to offer pinpointed product recommendations, offers, and loyalty incentives
mobile app
Snowy Cheese Flavored Latte: Starbucks and Machine Learning in China
Starbucks has been an innovator in big data and machine learning through its highly successful mobile order and pay application. How can that translate to China, its next leg of growth?
Digitizing the Grocery Store
How brick-and-mortar grocery stores are up-ing their game to compete with online grocery options
Digitizing the Starbucks Experience
New innovations such as Mobile Order & Pay means that now you will always have time for that Starbucks coffee run….