Digitize or Die – How the Nation’s Largest Magazine Publisher is Coping with Digital Transformation
As consumers are no longer engaged by print magazines, the nation’s largest publisher is being forced to innovate, and innovate quickly.
As consumers are no longer engaged by print magazines, the nation’s largest publisher is being forced to innovate, and innovate quickly.
“It is in some fundamental way over…I think magazines are going to be somewhat like department stores. They’ll stay in business, but you’ll wonder why, since you get everything in them from other places, usually with a better customer experience.”
–James Truman, former Editorial Director of Condé Nast [1]