Ryanair: „Lower price beats higher price every time”
Ryanair case – Low-cost philosophy revolutionized airline business in Europe
low cost
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Ryanair: Low prices without “unnecessarily pissing people off”
Ryanair is Europe’s largest low-fare airline and its focus on having the lowest possible cost also made it one of the most profitable airlines in the world. However, those profits came at the expense of, in Ryanair’s CEO own words, “unnecessarily pissing people off”.
From Back to Front: How JetBlue Airways has maintained its low price leader position through optimizing its operations
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