Walmart x Google: The Customer Intimacy Challenge for Walmart

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Walmart recently announced a partnership with Google to enable voice-activated shopping for Walmart products via Google Assistant and Easy Re-order via Google Express. The data this partnership provides should allow Walmart to create a more customized shopping experience for its customers at scale; in other words, deliver on the "mass customization" model Amazon has taught consumers to demand. The question remains whether Walmart can effectively integrate real time, end-consumer data into its existing supply chain infrastructure to deliver on these goals.

The Internet of Things and Maersk’s Gains from Digitization

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Maersk is a behemoth in the shipping world and provides supply chain services through delivery of fresh produce and other products to 343 ports in 121 different countries. Maersk has embraced IoT in its shipping and logistic business in order to improve shipping efficiency with real-time shipment tracking and reduce product wastage with “smart” refrigerated containers.