From robot concierges to in-room VR to hyper-personalization of rewards, digitization and advanced analytics have huge potential to improve the experience for customers of hospitality companies such as Marriott International. However, is the increased use of advanced analytics at odds with an industry built on warm receptions and friendly faces in foreign lands?
A 210-room hotel required in New York? No problem, we can ship that to you: Digitalization of the real estate and lodging supply chain in the form of modular construction is allowing companies such as CitizenM to react more quickly to changes in global demand with hotel delivery inspired by the "just-in-time" philosophy.
The rise of Airbnb over the last several years has threatened the traditional business model of hotels, challenging them to expand their value proposition from one of luxury, consistency, and reliability to one that emphasizes transparency, customizability, convenience, emotional connection, and authentic, local experiences. Leading up to its recent acquisition by Marriot, Starwood Hotels began to leverage technological innovation to deliver upon these expectations and remain competitive with Airbnb. However, as Starwood rampantly implements technological processes across regions, is it also hindering the creation of locally-influenced guest experiences? Does technology deliver a level of standardized convenience that makes even the most remote hotels feel too much like home?
Innovation in technology is one of the key elements that enables both the business and operating model of Starwood Hotels & Resorts to remain competitive and relevant to its SPG loyalty members.
Assessment of Hilton Worldwide response to global warming.
How does Donald Trump—an outspoken skeptic of climate change—plan to succeed in the hospitality industry, where the effects of climate change are so damaging?
As the Great Barrier Reef disappears, that will have a major impact on Australia’s economy — and especially on the hotels so dependent on it.
As an industry leader, Marriott continues to push the envelope in driving value for its consumers, while also addressing the critical issues surrounding global climate change.
The Casino business, restaurants and bars
Holiday Inn Express provides a reasonably priced, no-hassle experience for everyday travelers.
