The Right Peptides Each Day Keep the Doctor Away: Turning Broad Nutrition into a Targeted Solution

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Imagine preventing the onset of diabetes, Alzheimer's, or cancer through eating the right foods. Rather than wondering if kale eaten today will truly lead to longevity tomorrow, envision a grocery store shelf that told you exactly which ingredients to eat depending on your specific health needs. Food technology start-up Nuritas is hoping to make that scenario a reality. By harnessing solutions that nature has already given us, Nuritas is using machine learning to identify the exact food-derived bioactive peptides that can cure or prevent a particular disease.

How Big is Amazon’s Opportunity in Healthcare?

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In October 2017, reports surfaced stating that Amazon’s entry into healthcare was imminent. Overnight, stock prices for top pharmacies, PBMs, and wholesalers plummeted, losing a sum total of ~$40B in market capitalization [1].

But how well-equipped is Amazon to disrupt the entire healthcare supply chain?

Having worked as a healthcare consultant, and as a member of a family entrenched in the business of healthcare, I can say: this is one of the most critical unknowns facing the industry.