We eat and exercise and hope to stay fit. MyFitnessPal takes the guesswork out of the equation so you can get the results you want.
Fitbit has recently been passed by Apple as the leader in tech wearables. In response, Fitbit has been shifting its strategy towards Healthcare aided by the use of machine learning to develop new product offerings. Will this change be enough for Fitbit to win back its leadership position?
In the mid 2000’s Nike seemed poised to be a leader in the athletic and fitness digital revolution. In 2014 the company found itself exiting the wearable technology device market with the failure of its Nike+ Fuelband. How did Nike become an early leader in the fitness digital space, why did the FuelBand fail, and what can we learn from it all?
In many ways, Flywheel Sports resembles most cycling studios: dark lighting, loud music, high prices, and lots of Lululemon. Find out how Flywheel uses digitization to stand apart.
Are wearables the IoT version of the Master Cleanse? Or can they really stick? It is still early days but whether you actually kept your New Year’s Resolution won’t be a determining factor. Ask your CEO instead.
Kayla Itsines takes over personal fitness with her online workouts.
As competition crowds the fitness wearable technology space, Fitbit will need to reposition its digital offering to stay ahead of the curve.