Smarter Eating, Smarter Fitness: AI supports your goals
We eat and exercise and hope to stay fit. MyFitnessPal takes the guesswork out of the equation so you can get the results you want.
health and fitness
Fitbit: Will Machine Learning Help Fitbit Change Consumer Health and Regain Leadership in Tech Wearables?
Fitbit has recently been passed by Apple as the leader in tech wearables. In response, Fitbit has been shifting its strategy towards Healthcare aided by the use of machine learning to develop new product offerings. Will this change be enough for Fitbit to win back its leadership position?
Nike’s Play in the Digitization of Fitness
In the mid 2000’s Nike seemed poised to be a leader in the athletic and fitness digital revolution. In 2014 the company found itself exiting the wearable technology device market with the failure of its Nike+ Fuelband. How did Nike become an early leader in the fitness digital space, why did the FuelBand fail, and what can we learn from it all?
Spinning and Winning: How Flywheel’s Digitization Competes in Boutique Fitness
In many ways, Flywheel Sports resembles most cycling studios: dark lighting, loud music, high prices, and lots of Lululemon. Find out how Flywheel uses digitization to stand apart.
FitBit: Say You Want a (New Year’s) Resolution
Are wearables the IoT version of the Master Cleanse? Or can they really stick? It is still early days but whether you actually kept your New Year’s Resolution won’t be a determining factor. Ask your CEO instead.
Digital Gainz : The Kayla Itsines Phenomenon
Kayla Itsines takes over personal fitness with her online workouts.
Fitbit Finds Its Fit with Digital
As competition crowds the fitness wearable technology space, Fitbit will need to reposition its digital offering to stay ahead of the curve.