Skip to content
Logo.
The HBS Digital Initiative reshapes digital to create a world where technology advances and serves humanity. The DI manages this forum to highlight perspectives from the HBS student community.
Want to learn more about technology and organizations? digital.hbs.edu
Close and dismiss. Expand.
Technology and Operations Management

Technology and Operations Management

MBA Student Perspectives

  • Assignments
Search for:
  • Log In
  • Log In

    [wppb-login display="true" lostpassword_url="https://d3.harvard.edu/platform-rctom/lostpassword" redirect_url="https://d3.harvard.edu/platform-rctom/category/uncategorized/hated/"]

hated

Spirit Airlines: It’s a love/hate relationship…

Posted on November 27, 2015 by t.c.

Spirit Airlines operates on a paradoxical paradigm. Despite high levels of customer dissatisfaction, it is the fastest growing and most profitable US airline. How is the “most hated airline in the world” able to pull this off?

[contact-form-7 title="newsletter-subscribe-component" html_class="di-c-input-group di-c-input-group--large"]
A project of:
At:
  • Assignments
  • Terms and Conditions / Privacy Policy
  • Community Guidelines
  • Contact Us