Far from being a niche form of entertainment, the popularity and reach of streaming has grown rapidly over the past decade. Effectively tapping into this platform will enable gaming publishers (such as Activision Blizzard) to drive further engagement with their titles, monetize this incremental engagement, and support a variety of other critical activities spanning innovation, customer analytics, and marketing.
How has digitization changed the business and operating models of one of the most successful video game developers in the world? Augmented reality and virtual reality are the next frontier of digital transformation. Can Blizzard stay relevant?
After losing the latest battle in the video game console war, how can Nintendo utilize new advancements in mobile gaming and augmented reality to remain relevant in a continuously changing gaming industry?
Electronic Arts’ FIFA is one of the most successful gaming franchises of the last decade due to both the sport’s popularity as well as the developer’s ability to adjust to changing times.
Blizzard Entertainment, one of the big names in the gaming industry, has weathered the ever changing conditions of digital transformation in the gaming industry and has risen on top…..so far
What do Barnes&Noble and GameStop have in common?
1. They once were consolidated within the same company; AND
2. They are both big victims of Amazon and Digitalization!
Find out more about this wild and crazy story of a retailer gone wrong!