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Technology and Operations Management

Technology and Operations Management

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futurecraft

Adidas: Eliminating prototyping and seeking personalization

Posted on November 13, 2018 by r cai

Adidas is using a unique 3D printing technology to explore the world of custom-crafted midsoles designed to enhance performance in running footwear by ensuring comfort and cushioning while maintaining stability and support.

Adidas’ Manufacturing 4.0: An opportunity to adjust to more restrictive trade agreements?

Posted on November 15, 2017 by Patrick Wilde

Adidas’ new bets on localization, automation, and customization not only provide competitive advantage in the sportswear industry but may also help the company build resilience to more restrictive trade agreements.

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