Smarter Eating, Smarter Fitness: AI supports your goals
We eat and exercise and hope to stay fit. MyFitnessPal takes the guesswork out of the equation so you can get the results you want.
fitness
What if you showed up at the gym and your phone told you exactly what workout to do to achieve optimal gains?
Under Armour partnered with Watson in January 2016 to make predictive, personalized fitness and nutrition reality
Fitbit: Will Machine Learning Help Fitbit Change Consumer Health and Regain Leadership in Tech Wearables?
Fitbit has recently been passed by Apple as the leader in tech wearables. In response, Fitbit has been shifting its strategy towards Healthcare aided by the use of machine learning to develop new product offerings. Will this change be enough for Fitbit to win back its leadership position?
Spinning and Winning: How Flywheel’s Digitization Competes in Boutique Fitness
In many ways, Flywheel Sports resembles most cycling studios: dark lighting, loud music, high prices, and lots of Lululemon. Find out how Flywheel uses digitization to stand apart.
Just Do It: The Swoosh Goes Digital
An iconic sports brand doubles down on digital.
Digital Gainz : The Kayla Itsines Phenomenon
Kayla Itsines takes over personal fitness with her online workouts.
Under Armour: The Business of Sweat Goes Digital
Under Armour is evolving from a shirts-and-shoes company to a pure tech company, making all athletes better performers one connected app at a time.
NIKE combats Global Warming: “Just Do It” for the Planet
NIKE efforts to reduce their global footprint
Spinning and Winning: How Peloton is revolutionizing fitness, technology, and everything in between
From Fitbit to P90X, SoulCycle to Equinox, gone are the days when the average fitness addict is satisfied with a 3-mile jog on the treadmill. Enter Peloton.
Athlete. Legend. Warrior. Rockstar. Renegade. SOULCYCLE.
How an indoor cycling class in a dark room with scented candles grew into a multi-million dollar phenomenon.