Blockchain and Burgers

Digitalization has led to the availability of extraordinary amounts of data but how should companies, like Wendy’s, be utilizing this data to strengthen its customer promise? 

McDigital or McDoomed?

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When it comes to food, customers want more customization and more variety and we want it faster than ever before. Faced with declining sales and industry headwinds, can McDonalds use data and digital innovation to drive customer value?