What’s the Beef? Chipotle proudly boasts a unique customer promise: locally sourced, non-GMO, antibiotic-free ingredients wherever possible to fuel a radically simple, affordable menu. This claim’s emotional resonance and the carefully choreographed supply chain which make it possible have […]
How will the sudden rise in third-party on-demand delivery services change the way we order Chipotle?
Soon a burrito emoji will trigger an order at some restaurant, it is Chipotle’s job to make sure it is theirs.
Chipotle takes steps to shield its business from the effects of climate change.
Climate change puts America’s favorite fast-casual restaurant’s mission – and famous guacamole – at risk.
A look into how Chipotle has invented a unique operating model to deliver fast, affordable, high-quality Mexican food.
Chipotle’s incredible focus on its operations allowed it to carve out an entirely new segment within the already very mature food industry.
Chipotle broke all of the fast food industry's rules and created a wildly successful restaurant concept by delivering high quality food fast with an operating model rooted in a unique culture, assembly line approach and simple menu.
How a Mexican restaurant that doesn't offer real Mexican food is leading the category of fast casual restaurants
Chipotle is so much more than a burrito bowl with a side of chips. Their thoughtful and calculated approach towards expansion will drive the brand well beyond a fast-casual Mexican concept.