That Friend Who Always Knows What to Say: How Google is Helping Brands Talk to Consumers
I don't talk to my friends the same way I talk to my grandma. Neither does Google.
Brands
Unilever: Takes on Climate Change by Selling “Sustainability”
In recent years, traditional businesses have embarked on a new journey to advocate eco-friendly manufacturing and branding. Unilever, with its enduring efforts to sustainability, has been put on the ‘A List’ by Climate Change Leadership for the fifth year. Why does climate change suddenly become a buzz word in the business world and how has Unilever adapted to climate change?
Are hang tags causing global warming?
Have you every though about the fact that there is an actual industry that specializes in the manufacturing of labels for the garment industry?
Unilever: More Than a Just a Marketing Company
U logo – “trust mark of sustainable living?”
Kraft Heinz: Zero-Based-Budgeting its way into the hearts of consumers?
Big Food is falling out of favor, but is 3G's aggressive cost slashing model the way to redeem this CPG giant?