BMW Bets on 3D Printing your Next Sports Car

Additive Manufacturing (i.e., 3D printing) has been around for 30 years, why is it such a hot topic nowadays? BMW is eager to capitalize on recent technological advances to be the front runner in automotive additive manufacturing, but how will it mitigate the intellectual property risk of having digital 3D files of its highly-engineered parts?

BMW – Drive now, analyze later?

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Car sharing is disrupting the automotive industry. BMW has established car sharing company DriveNow in 2011 which quickly gained substantial market share in Europe and is expanding to the US now. Should BMW be more active in its digitization efforts and if so, how?