Consumers typically drive demand for products, but can an alliance of fisherman flip this model on its head and create a market for sustainable fish?
Cooke Aquaculture is a Canadian based marine salmon farming company (~$1B in revenue) with nascent operations in the US. Climate change presents Cooke, and similar companies in the developed world, with significant opportunity, if critical risks can be mitigated.
The US fishery industry has built up federal regulations to guard against overfishing. Can such agencies adapt management practices to the new and greater threat of climate change?