Schlumberger: Innovating in a Low Price Environment
How one oil services company is leveraging digital technology to become a low cost, high quality service provider.
asset utilization
Rent the Runway: A Successful Fashion Forward Business
A stylish business with an effective model
Spirit Airlines: The airline everyone loves to hate
How an airline that consumers claim to hate continues to outperform competitors on profit margin and revenue growth
Finding LUV at Southwest Airlines
Southwest Airlines continues to touch the sky in low-cost operations and superior customer service — proving the ability to sustain competitive advantages in the face of fierce industry competition by effectively aligning its operating and business models.