Great post! Besides the recent “don’t buy this jacket” campaign, has Patagonia done any marketing of their sustainable policies? Do you think Patagonia is getting full credit from the market for their operating model or do you think people are mainly buying because of the quality / luxury consumer trend?
Also, do you know anything about the price difference Patagonia sees by using fair trade / sustainable policies relative to its competitors?
Very interesting post. I enjoyed looking at the campaign from a business and analytical perspective. It would be interesting to how analytics are used throughout elections overall, especially in regard to detecting voter fraud. In addition, I would be interested to know if the platforms and programs created were solely for the campaign. For example, is having better analytics and programming an advantage of just his campaign, or do all candidates use the same platform and it is just a matter of who uses the data the best?