The power of machine learning is leveraged today by P&G to improve advertising targeting and ROI, especially in search and programmatic. In the near future, ad fraud is an area that might also benefit from this new trend.
Can AI even substitute an advertising copywriter – a “creative” profession?
In a world where Amazon seems unstoppable, traditional brick-and-mortar retailers are pinning their hopes on Bridg, a company with thirty employees and one powerful algorithm.
I don't talk to my friends the same way I talk to my grandma. Neither does Google.
The European Union is pushing back on American-based technological expansion. What can Google do to encourage the region to be more receptive?
As the consumption of media continues to shift away from print, The New York Times is implementing a successful digital transformation. But challenges remain in optimizing the digital supply chain to generate and deliver authentic content to the consumer.
According to the marketing rule of thumb an average customer should see an advertising at least 7 times before he makes a purchase decision. In addition to that, world’s biggest TV advertisers invest huge budgets in product sampling, as they […]
Out-of-home (OOH) advertising is the world’s oldest advertising medium. Though it may be a little late to the party, OOH is finally making a push into the digital landscape in a way that will transform our streets, public transit systems […]
Meet Plexure, the ‘Internet of Things’ advertising consultancy
The rise and fall of Yahoo perfectly illustrates four key shifts in advertising digitalization over the past decade.
