Chanel’s Foray Into 3D Printing

Chanel, one of the most iconic haute couture houses, has been at the forefront of additive manufacturing compared to its peers. The brand recently debuted a 3D printed mascara that it had been perfecting for over a decade. While the jury is still out on if 3D printing will become an integral part of the luxury retail sector for the future, Chanel has taken a clear stance to invest in the technology for the long term.