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Sierra
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ASOS has clearly created a model that has enabled them to identify and replicate popular trends and get them in the hands of consumers incredibly efficiently. As I think about the popular current culture of ‘fast fashion’ which includes Forever 21, Zara, ASOS, etc. I wonder how long this fashion ‘throw-away’ mindset in twenty-somethings will remain popular, and I can see a world in which the pendulum swings the other way and individuals focus on buying fewer, longer-lasting articles. I’d be curious to know how ASOS is thinking about the future and whether or not their current model is sustainable should fashion culture shift?
Similarly, I wonder how ASOS thinks and addresses clothing quality. Given their low price point, my guess is that they often have to sacrifice on fabric quality to maintain margins.
Monica,
I absolutely love this concept–what an incredibly creative way to deliver a needed service to women in a convenient and efficient manner. My main question is how are they able to ensure a timely delivery of their service? Do they employ enough manicurists who are ‘on line’ often enough to meet demand? If they are not able to effectively deliver on demand, I worry they will struggle with user adoption and loyalty.
I also wonder if there are opportunities to create ‘blocked times’ at employers, to maximize the efficiency–as in the employer could help facilitate sign-ups for a 2 hour block (or some other amount of time) in which the manicurist would come and be able to serve 8 individuals consecutively. In other words, I think there may be a ‘batching’ opportunity here!
I’m also very curious about how this operational model may be applied to offer other in-office services–such as massages (as mentioned in a previous comment), eye brow waxing, perhaps even a quick hair trim?! The options are endless!!
Thank you for sharing!