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On December 14, 2015, Sgonzalez commented on SpaceX: A First Principles Company :

Interesting read. Is there a difference from “first principles” to starting from a blank slate? Seems similar to re-engineering a process in order to lower costs. I wonder what the drawbacks are? With such tangible benefits as reducing project costs hundred of millions of dollars, why haven’t other companies ascribed to this philosophy? Hopefully SpaceX will succeed and we’ll all be able to learn something from their journey. Cheers.

On December 13, 2015, Sgonzalez commented on Zappos – Powered by Service but Stunted by Recent Changes? :

Great article Eric. Back where I was working at, we read about Zappos and it’s success, trying to understand what exactly was that made it grow so quickly. I believed that this was mainly centered around Customer Service but your article really shows other facets of the company that I was not aware of. As Aki mentioned above, I would also like to dive in on the Holacracy concept and understand exactly why they believed they had to change company culture. It was also interesting to read about the bullwhip effect and transparent supply chain management integration.

On December 13, 2015, Sgonzalez commented on Zara: a Retailing Force to Be Reckoned With :

Excellent article Natasha. I liked the amount of information you were able to include in the article without it being overwhelming. Having been developing prime retail shopping centers in Mexico, getting the Inditex group as a tenant was always a priority of ours. It is very interesting to dive into one of Zara’s major competitive advantages and understand why it, along with it’s sister brands, has been growing as fast as it has. I wonder though if the other fast fashion brands that have been also gaining market share worldwide (Uniqlo, H&M, Forever 21) share the same production process or have other strategic strengths.