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Sara Gilson
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Rafael, great job writing this post!
While CMG has clearly had a successful run, my question is how Chipotle can continue to maintain long term growth. Once the US market is saturated (arguably, it may already be today), will CMG’s business and operating model continue to drive organic growth in its exisitng markets or do you think CMG launch overseas? Honestly, I’m not sure if the concept would translate to France or Germany!
If not, the challenge for CMG will be maintaining growth once it starts opening so many doors each year and once it starts to lose market share due to other, fresher, newer concepts.
Thanks!
Nice job, Cameron! I enjoyed reading about Tough Mudder – I have heard a lot about the event and I would really love to participate in one someday! Justin did one in Orange County and his dirty sweaty Tough Mudder headband is still on his desk (ew)
I like how your discussion of the Operating Model/inherent Facebook advertising that goes along with participants posting photos ties into all the discussions we had in our Facebook case. Overall a really great read! Thank you!