Their main problem was that they were a store that tried to cater to “nerds”. These are the people who buy capacitors and electronics components. They should have seen the writing on the wall. These are the same people who are not afraid to let technology progress. I imagine that this tech-savvy segment was one of the first to embrace the internet and search for the best prices and greatest selection of goods via online retailers.
Do you think that they could have survived well even if they had made the switch to consumer electronics? It seems to me that they were likely to fail, as they seem to no compelling value proposition for their targeted demographic.
Very interesting article. What do you think is their fastest growing segment is right now? Is it their desktop, cloud, or local software? Are we likely to see greater usage of this software in the consumer software space?
I think that managing all the data being collected every minute is a growing concern these days. Tableau is well positioned to grow in the next 3-5 years.