Piersten's Profile

Interesting post! While I agree with Canon’s move to focus on the professional photographer as its target consumer, I do believe that with the fast advancement in technology, even that space is not safe from future mobile takeover. If Canon wants to ensure that it doesn’t become the modern day Polaroid, it needs to ensure continuous innovation. It would benefit from partnering with mobile companies, or VR headset companies, or even a company such as google glass, to ensure the sustainability of the brand – because as mentioned in the comments above, quality of the picture only comes second in priority to convenience/ability to capture rare moments in today’s social media obsessed world.

Interesting post, Emu! The success of Mr. Porter has definitely revealed the potential for men’s luxury apparel. Since the launch of Mr. Porter, there have been a number of copycat websites – and the boom of men’s fashion and accessories has been on the rise ever since. It is clear that the digitization and convenience of shopping that the internet brings was essential for the growth of men’s fashion. Mr. Porter’s success provides much insight about the shopping behavior of men. I wonder if the increase in online shopping platforms for men will tip the scale of men’s spending on fashion enough to be equal to that of women’s spending on fashion. Has the historical difference in spending simply been due to a lack of understanding of the way that men prefer to shop?

This was very interesting, Nicole! Up to this point, beauty has seemed, to me, to be one of the slowest industries to incorporate digitization into its business model. While it is clear that beauty brands have innovated continuously using digital technology over the years in the production of their products, the customer experience of purchasing beauty products has remained the same. The Make-up Genius app that L’Oreal has created seems like the exact solution to this problem. However, like Amira, I am concerned about the feasibility of the app to do what it is claiming to do. I would love to know whether L’Oreal consumers find more value in using the app than in purchasing make-up “the old-fashioned way”. Is L’Oreal using the Make-up Genius app more as a marketing tool or is it truly meant to be a practical way for consumers to select make-up?

Love the post, Kelly! Some of my best memories from childhood were times spent at Disneyworld and Disneyland. My family took annual trips to the theme park so learning about the new technological advances is particularly interesting to me! One of the most interesting points of your article was the point about the Disney cable network being disrupted by Netflix and Hulu. The cable network is arguably one of the biggest ways that Disney acquires its customers/fan base. With the decline of the cable network, will foot traffic to the theme parks also decline?

Thanks for your post! “Smart House” was one of my favorite movies as a child, so this post was particularly interesting to me. While I think that automating house functions such as temperature control (with Nest), and household supply replenishment (with smart sensors such as DASH) will be not only convenient for the homeowner but also helpful for the environment, it is hard for me to neglect the privacy risk that the collection of all of this data poses. The more personalized our technology becomes, the more information we are providing to these data companies. I wonder whether this risk will discourage customers from investing in these tools.

Thank you for sharing! It’s great to see all of the steps that the corporation is taking to slow down the apparel industry’s carbon footprint. To really move the needle on this issue, I believe that Nike could do even more to educate its customers on what climate change means for them. Increasing awareness and knowledge will inspire customers to demand more from retailers and furthermore, it will inspire customers to play a bigger part in the effort to reduce greenhouse gas emissions.

Very interesting post! While I agree that the ski resorts will need to make a change to combat the negative impact that climate will have on its revenue stream, I have to inquire whether there are any other options that can preserve the ski traditions of the winter season. Squaw Valley, Lake Tahoe, these resorts are currently synonymous with skiing. I understand that snow making equipment is expensive and not environmentally friendly, but what are your thoughts on creating an indoor ski resort on the land – similar to Ski Dubai? Of course, they would need to do a cost analysis to see whether this makes sense.

Interesting post, Zach! The impact of climate change on the agriculture industry in Ghana has the potential to be extremely detrimental to the economy.

Mariana, I agree. I wonder whether the new irrigation systems that are being proposed will be realistic as it pertains to cost. I am also curious whether a more efficient method for mitigating the impact of climate change could be something similar to the solution that we saw in the INDIGO case a few weeks back – a seed coating that protects the seed from climate variabilities. What are your thoughts?

Very interesting article! What I find most interesting about this piece is the fact that 51% of global greenhouse gas emissions can be linked to livestock and their byproducts. While it is inevitable that regulations to mitigate this fact will indeed impact burger restaurants such as McDonalds, my concern is for the 1.3 billion people around the globe who call livestock their livelihood. How could these regulations impact those people and the greater economy?

What I find most interesting about this article is the fact that, even with all of PepsiCo’s initiatives to reduce its carbon footprint, along with its recognition of the detrimental impacts of climate change, that they continue to fund lobbying groups described as “climate deniers”. What does this say about PepsiCo’s true motivations with their campaign for sustainability? Is it just a public relations gimmick?