NYC Writer's Profile
I agree that by prompting users to contribute to the evolution of the product through these forums, Airbnb makes it that much more important to consider how the identity of the company is changing over time, too. I think one challenge is that travel is not an everyday activity for most people. How can Airbnb engage users on a more frequent basis, and in doing so cement that brand strength?
To your second question, I wonder if companies could use these kits as a team building exercise and to spur internal innovation as well. It might be a way to get engineering teams out of their day-to-day so they can practice working well together as a team. Perhaps there’s a way they could sell or partner with corporations?
I agree that LinkedIn may want to start competing with the other talent acquisition players, but I wonder if doing so without careful thought would detract from user engagement. It’s important that LinkedIn be useful to non-jobhunters and jobhunters alike to maintain overall engagement on the platform. I think if LinkedIn goes B2B, it will need to do other things in tandem that enhance the B2C value prop to ensure the network stays strong.
I was interested to read that the strategic focus is on printing new products rather than existing products. How can Stryker prove that the 3D-printed products work just as well as existing products without setting up some kind of apples-to-apples comparison? I’m curious what metrics are being employed to assess the effectiveness of the new 3D printed products and thereby convince consumers that they should feel confident about the products.
What an interesting read! I agree with you about the challenge of empowering sales employees when data and algorithms are driving the decision-making. There needs to be a delicate balance of data and intuition, applied together. I think that it’s important for companies to establish guidelines on certain instances when the latter can override the former.