In my opinion, Betabrand can compete with the likes of giants such as Amazon and Zara. One of the interesting dichotomies I see in the consumer market is the struggle to be edgy and new while also not crossing the line of being too mainstream. Betabrand is well positioned as a first mover in crowd sourcing so I think they can walk the line very well and potentially win the hearts of consumers.
Very interesting work. Within a month of certain patent’s expiration, five startups have started making products that will compete with Invisalign at half the price, using e-commerce and telemedicine to cut costs. I think AT needs to move to decentralize manufacturing and partner with more dentists as fast as possible in order to maintain market share. On the flip side, some analysts expect new entrants with cheaper offerings could mean more patients enter the space, rather than chipping into Invisalign’s existing customer base. Either way, I think the new market entrants will get AT to improve its go to market strategy.
It’s interesting to learn how Adidas is capitalizing on 3D printing to get innovative products to market in shorter lead times than any of the competition. I can see this making a significant impact on the Adidas’ ability to gain market share and potentially displace Nike. If Adidas’ quality can keep up with consumer expectations, the next hurdle the business will face is keeping up with demand. Overall, Adidas has some large hurdles ahead, but definitely has a tool that can be used to maintain a competitive advantage and gain increased relevance in a competitive market.
The future of automotive is very interesting. Given 3D printing costs are expected to lag mass production until at least 2030 and autonomous vehicles are in process, I’d argue it may not be worth investing capital or efforts in being a first mover to the mass production area of 3D printing. I’d argue that Ford’s products for mass market or the company overall would not be disadvantaged if Ford is a second mover and copies other innovation techniques. Additionally, in a world of autonomous vehicles I’d suspect customization because more important and relevant. It will be very interesting to see how the auto industry evolves in the future.
Very interesting to understand the advancements going on in healthcare. I think the question raised is the right one. My perspective, is given the emotional nature behind personal or family illness, I’d suspect in the short to medium term individuals will still want a physician to be involved to opine on the computer generated response. That said, if technology is able to evolve to very high machine generated accuracy, I could see an environment where demand for physicians declines. Teladoc, however, will still be positioned strongly to capitalize on this change in market dynamics given the wide public acceptance and trust of Teladoc’s history.
Very interesting read. I think you raise a great question – why aren’t large companies leading the charge on this next era of innovation? GE appears to be a great candidate for self created machine learning products that could be highly cash generative in the medium term. The business has the product base needed to collect the information required and I speculate Prong 1 & 2 listed above are very attainable. Given the path toward creating Predix is already underway, I’d hope the Board of Directors gives management the time they need finalize this product and start showing cash flows. It will be interesting to see if GE is successful and if other large business decide to join the innovation wave.
Interesting read! Engagement ring purchasing is such an emotional experience due to the financial size of purchase and meaning behind the purchase. I completely agree with your perspective that the current market for 3D printing is small given these characteristics. That said, if a 3D printing company is able to show consumers lower costs and increased customization, while also receiving no social stigma, this innovation could quickly take market share. It will be interesting to see how manufacturers such as DCT try to overcome these market dynamics.