I think a big reason why GoPro has been successful, more than the technology, is it’s brand. It has successfully positioned itself as the go to camera for extreme athletes, travelers, and water sports enthusiasts for its extreme durability and simplicity of use. Many of these people appreciate that they can just bring those GoPros and record videos while doing these extreme activities without the fear of it breaking or its screen being shattered. Furthermore, they don’t want to fiddle with many complex features since most of the things they want to capture are instantaneous on the spot moments that need quick capture times.
In this regard, GoPro has positioned itself as a niche product and it will be very difficult to move out of it to go to mainstream. That said I still think cellphone manufacturers have a lot of work to do if they want to capture these particular users and their in the moment photo and video opportunities.
Interesting that Netflix has yet to offer offline viewing. It does explain a huge part of why Netflix is struggling in emerging markets as competition offers these downloads to viewers in these countries where internet is unreliable. I wonder though how this step to make offline available to emerging markets will affect their customer base in developed nations. Will it make these consumers alienated and realize that Netflix has always had this capability and just choose not to provide it to developed markets because of their capability to pay out more money for less features? It will be interesting to see how Netflix’ PR try to explain this difference. Fierce competition in emerging markets has led them through this path. Perhaps Netflix just needs a bigger challenge from its competition before it yields to this demand of the consumer.
Interesting post. What do you think is the reason why GameStop did not or could not use their brand to dominate the console gaming e-commerce space? Was it just a matter of them being late? or do you think they can still manage to capture that space with the right Marketing? I’m thinking it might be the latter since, as far as I’m aware of, no platform is widely known as the sole destination for buying console games. Amazon offers a lot more items so I believe there is still space that GameStop.com can position itself into.
Interesting point on interactivity and user experience as your recommended next steps for Netflix. What technologies can you imagine that Netflix can use the capitalize on this idea of interaction with the consumer? Consumer Polls? Augmented Reality? Virtual Reality? A lot of big tech (Facebook, Google, Microsoft) are toying with these new concepts and could definitely eat away at Netflix’ share of viewer-time. Even YouTube has introduced 360 viewing experiences alongside their own developed content. It would definitely be interesting to see Netflix’ next step in line with the competitors – given that they have achieved their original future goal (and namesake) which is streaming through the net.
Interesting article. Like what Donald Duck said, I think size of the country has been an important factor in how they were able to make it happen. But as you have said, it would be interesting to see if other countries benchmark Estonia in their quest for digitizing government services.
Also, in your research about the topic, were you able to find some numbers on the impact of this digitization to the country’s economy and social metrics? (Roughly GDP and/or Citizen Satisfaction Rating) I think this can give a good understanding of the benefits of this system and could help answer your question on job reduction and whether of not this is worth it.
Hey Hartley, nice post. I think one avenue that Nestle can work on to help sustainability, aside from operations, it through marketing. The large multinational has several omnibus and corporate marketing campaigns that they can leverage to communicate the message of sustainability. I believe that by doing so, as the largest food and beverage company in the world, they can instigate thought and discussion behind climate change all across the world. I agree with B6 crewmember, Nestle has to step up and they have to be more creative about it.
Nice article. I also worked on Nike for the TOM Challenge. Just thought I might share an interesting article that highlights Nike’s partnership with MIT to explore materials that can significantly lessen water usage in their textile manufacturing processes.
I think examples like this (partnering with top academic institutions) further highlight the focus on sustainability as part of their innovation strategy that you’ve mentioned on your article. It’s interesting to see what Nike will be coming up next in its Sustainable Innovation campaign.
Interesting article and interesting comment by Aakash on the Hyperloop. Investments for this project has begun and public test are being done already. Some engineers say though that because of the start and stop energy requirements of the Hyperloop, it will be very cost-inefficient to have it service short distances. In this regard, it still makes sense to develop mass transit (cars, trains and buses) for short distance travel.
Agree on most of your points but I would like to add though that a big part of Tesla’s future is not just dependent on how they can efficiently produce the Model 3 (and lower the operating costs of Model S and X).
As suggested in this HBR Article: https://hbr.org/2015/09/piecing-together-the-tesla-strategy-puzzle a big part of Tesla’s future can be the business of batteries, how it can make these cars more effective and how they can supply to other manufacturers. One of the biggest milestones in this space is battery production and efficiency. If they can make product and business model innovations to expand how we use batteries for cars for all manufacturers then that, I argue, can have a bigger impact than successfully tapping into the mass market with the Model 3.
I agree on two fronts: (1) that Fracking has definitely received more than its fair share of bad publicity and (2) we will to leverage more than one energy source to address increasing demand for energy and to significantly shift away from greenhouse gases.
Unfortunately, though, with videos like these: https://www.youtube.com/watch?v=4LBjSXWQRV8 I think it will be very difficult for major companies to overturn this conversation and convince regulators and the general public (which, at this point, is also important to convince) of the benefits of fracking and why we have to develop them alongside Renewable resources.
Could resources used to convince regulators and the public of the benefits of Fracking be better used to hasten development of Renewables instead?