I absolutely love the idea of this company, admittedly I am a huge fan of IDEO. By opening up the challenge to a much larger network of people, I think companies will arise at some of the most interesting solution. My only worry is the time it takes to sort through all the varying feedback and the difficulty associated with iteration and implementation. In the case of IDEO we saw that their team was on the ground, iterating on sign placement, trying new arrangements of pillows and inventing new machines. I think the cash prize incentive can elevate the level of ideas that come, but increase the number of submissions as well.
As I consider the costs of additive manufacturing within the med devices community, I wonder if there is a better way to create these devices. Perhaps leveraging additive in varying parts of the process can reduce overall spend and ensure predictability within the process. I also gree with many of the above comments, that direct patient care needs tyo be done by doctors, nurses and technicians.
As a participant in a few focus groups hosted by AB-Inbev, particularly interested in understanding the tastes of female drinkers I am in full agreement that they need to very quickly get a hold of consumer taste as more and more people look towards craft beer. I believe open innovation is very difficult with a consumer good, and in-fact if AB-Inbev wants to truly succeed they will need to do more than brewing competitions but instead rely on traditional closed mediums like special releases, brand endorsements, and being highly available at events and attractions.
The two innovations you point out are quite creative but also novel. As the trend movers more and more to streaming and new value add content, Comcasts has a tough hill to climb. With all the data that they have, its interesting they haven’t tried to create algorithms that further personalize the customer experience and give individualized pricing.
With the learnings that Cementos gains would it be possible to further eliminate the need for human interaction with the process, thereby reducing human error? I’m no expert in cement, but I do wonder if through the use of scanners and technological advancements in machinery if the company could get even more learnings to better advance the algorithm. Also to address the homogeneity perhaps the company can have an innovation lab that is conducting tests to come up with new alternatives?
In considering the supply chain, I do not believe additive manufacturing will reduce the number of players within the supply chain. As described in our previous TOM case Fuyayo Glass, the company itself is also looking to innovate and consider the next step within glass technology. BMW will want to spend its time focusing on the body build, safety and design of their vehicles, and can still outsource the multiple pieces of the supply chain out. Even more interesting is understanding how this will allow for customization and speed of new models being created and delivery.