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dreese
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Great job outlining Aldi’s business model. The Reese Group has called on Aldi stores in the U.S. for a few years now and they continue to be successful despite the atypical business model described.
My biggest concern with Aldi is their position to negotiate with manufacturers on package sizes and custom shipping containers. Typically, manufacturers who are able to drive costs down due to some sourcing advantage do not make large capital expenditures in customizable packaging. Many supermarkets and dollar stores are starting to meet or exceed Aldi’s low cost proposition by more successfully negotiating costs within the manufacturer’s current production capability.
Another concern is the lack of trialability of Aldi stores for U.S. consumers. Typically, an Aldi consumer needs to shop a few times at the store before they appreciate the simplicity of the process, but U.S. consumers are more reluctant to try these new methods of grocery shopping when supermarkets with comparable prices offer a more pleasant shopping experience.
Aldi with definitely continue to have an impact in the U.S. as consumers get used to their format, but I don’t think it will have the reach that it does abroad.
Interesting article, I had never considered brick production as an industry where operating strategies could separate firms. It seems the difference between Ibstock and other firms is the ability to whether the down cycles inherent in the industry. Does their operating model allow for this or is it their financing arrangement with outside entities?
Their numerous and strategically located factories, along with their access to input materials, seems to be more of a result of being an early and long-standing participant in the industry rather than a unique operating model. But I do see how they have leveraged those characteristics to use a different operating model than others in the industry.