CB's Profile

Great article, Priya! While I agree that Instacart requires the smallest change in consumer behavior, I still have not used it. I’m sure once we get into winter Instacart will be my bff. I wonder if there are other possible partnerships, such as within healthcare, Instacart can enter into given this tremendous information on a consumer’s diet. What if the food you order on Instacart is preloaded into your Apple health app, which you can better track your nutrition. Even further, nutrition apps can recommend a shopping basket (and recipes) given your desired health or weigh loss goals. I think health/nutrition is an avenue Instacart should explore.

This is such an interesting post, Daniel! I agree that Kylie’s fame was amplified by her use of digital media. We all know Eliza is in it for the long haul, but I wonder who her true fan base is and how that will change over time. Will these teenage fans be loyal to Kylie as they move into their 20s, or will Kylie need to replenish her fan base with new teenagers looking to find another “role model”? Or is she just too big to fail at this point — guaranteed a fan base that will never diminish?

Eric, great post! I was shocked to read that only 2% of Disney rides are truly interactive with MagicBand, that number is shockingly low. Do they have a target time period for making a majority of its rides interactive? Or any sense of how which rides they are unable to make interactive with MagicBand?

Another statistic that caught my attention was the 50% of first time Disney visitors who would not return to the park. I wonder if these visitors think that another visit will not be unique enough to encourage them to come back. If that is the case, I think Disney can use your idea of ‘communicating in real time’ to provide an additional element of surprise. Disney should plan spontaneous events, giveaways, and performances in certain parts of the park and communicate to the guests via smartphone on where to go. This can decrease wait times in lines during the time of the performance, and also adds an element of surprise that may encourage visitors to return.

Hi Christian, thank you for this post! It is really interesting learning more about how big tech companies are moving into the healthcare space. My concern with Apple providing these snapshots of the 4 metrics (Activity, Sleep, Mindfulness, and Nutrition) to help prevent them from disease. Unfortunately, I am not sure that there is sufficient research in the correlation of disease with these metrics, and this may be providing users with false hope. Also, has Apple thought of incorporating specific information, such as family health history or allergies to make this information more relevant to a particular user?

Hi Avatar – I loved learning about peach! I think this is a really interesting business model. My concern is how salespeople can recruit other women to be salespeople as well. I understand that peach’s main value proposition is its salespeople’s knowledge of the perfectly fit bra. How does the quality of sales advice remain consistent from salesperson to salesperson? I wonder if the costs of attaining and training these salespeople outweighs peach’s need to have a great salesforce. For companies like uber, they can ensure a person has an up-to-date driver’s license and has a decent driving record before they decide to add them to the team.

Also, what happens when the customer cannot be “perfectly” fit by any bra that peach offers? Is the salesperson incentivized to sell the bra that fits best out of the ones that peach has? What if that salesperson knows of another bra vendor that sells bras that would fit the customer even better?

Great article, Andres! As you can tell by my name, I also wrote a post of the initiatives auto companies are taking to combat climate change. My question for you is regarding the manufacturing process for Tesla cars. I found out that one of Nissan’s greatest carbon outlay is during the manufacturing process, and they have used solar energy and other initiatives to power the manufacturing process of its cars. How carbon intensive is the Tesla manufacturing process, and what is it doing to reduce its carbon footprint at that stage of the process?

Nice job, Fabian! It was very interesting to hear that the level of activity on Facebook contributes to the negative effects of climate change. You mentioned that Facebook has to create visibility over the consumption of electricity. Is this visibility to simply the government, or publicly to everyone? I agree that Facebook and other technological giants should do a better job disclosing this information, but I think it goes directly against what these tech giants want their consumers to do. Also, I question if we would see a decrease in social media/internet activity if we as consumers knew were were contributing to climate change.

Great article, Eric! As an ex-consultant, I have seen many hotels invest in “greener” efforts, such as what Marriott is doing with its bedding/linen, and I think these programs are great.

You mentioned the decrease in revenue for Marriott’s hotels that are on ski resorts due to the effects of climate change. I wonder if this decrease substantially affected Marriott’s bottom line. I can understand a potential traveller would decide against traveling to a ski resort because of the lack of snow, but would that same traveller decide against taking a trip at all? In other words, I would be curious to know if the decrease in revenue at these ski resort locations were balanced by an increase in revenue at other (warmer) locations in the world. I think the answer to this question would help Marriott decide on where to open and close properties to make sure they are profitable in the long run.

Great post, Jordan! From my name, you can tell I also wrote a post about the implications of climate change on the auto industry (Nissan in particular). Do you think GM is really doing all they can to limit the effects of carbon emissions in its manufacturing process, and producing zero emission vehicles? My concern is that the CDP is rating a lot of these organizations with perfect scores, rather than pushing them to do more. I think the auto industry players should focus on more consumer education of on electric vehicles, limit the production of traditional gas vehicles, and further investigate the benefits of self-driving cars.

Nice post, Ting! I understand pharmaceutical companies may want to invest in eco-friendly initiatives to reduce their carbon footprint, but I am skeptical these companies will make this priority until regulation forces them to do so. Similar to our discussion in class, without having an urgent need to make these investments, the eco-friendly initiatives may be seen as a “nice-to-have” rather than a “need-to-have”. I am interested in next steps the government will take to make climate change an important business issue for all organizations.