Carolina Manrique

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H&M: How Fast Fashion Translates into Low Prices and Success
Carolina Manrique
Last modified on December 6, 2015 at 8:48 pm
H&M has become one of the leading fast fashion companies using its supply chain and techonology as core competitive advantages.

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On December 14, 2015, Carolina commented on H&M: How Fast Fashion Translates into Low Prices and Success :

Thank you for your comment Bruce! As you suggested, e-commerce is indeed an important priority for the company. They are invetsing to improve the platform and to gradually offer e-commerce to new markets each year. In 2015, they will offer e-commerce in 10 new markets and H&M online markets totaled 23 as of November. In 2016, they plan to expand to 9 new markets.

On December 14, 2015, Carolina commented on Build-A-Bear Workshop: It’s Time to Hibernate :

Great Post! I find it very interesting how their value proposition to customers seems to be affected by current trends in the market: reduced traffic in shopping malls and a shift to buying online. It does seem that they will need to make a change in their business strategy to adapt to these changes. As Sabrina stated, they could try to imitate the in-store experience online by allowing for customization or they could change their retail store strategy to one more similar to the other businesses that have free-standing flagship stores. It will be interesting to see how this will turn out.

On December 13, 2015, Carolina commented on Domino’s India – 30 min or free..creating the market :

Thank you for your post Apurv. It is very interesting how a simple guarantee of delivery within 30 minutes can incentive so much business for Dominos, but it is a very complex system to implement as you noted. In Lima we had this same promotion and it was very successful, but the company constantly had problems to control the safety and speeding regulations for the deliveries in motor bikes. Even if they set a maximum speed, delivery boys constantly didn´t comply with this and this ended up being a complex issue for Dominos. I wonder how they manage this in a much larger operation like the one in India.

On December 12, 2015, Carolina commented on Fulfillment by Amazon: leveraging automation in warehouses :

Thank you for this post, it reminded me of the BYD Company case in which Japanese manufacturers of batteries were replacing labor with robot arms. In the case of Amazon, the robots must require a very big capital investment, but I think that it will give them a competitive advantage because of the high labor costs in the US and the fact that they can reduce variability and have more reliable processes this way. It will be interesting to see how their warehousing operations evolve in the next years.

On December 11, 2015, Carolina commented on TripAdvisor: Rapid product development and content generation :

Thank you for your post Aki! It is very interesting to see how TripAdvisor relies on customers to provide the content, but in return offer great value to customers that benefit greatly from the reviews others post. It can even be said that they become more valuable as they have more content and more information to share with customers. It will be even more interesting to see how they maintain the community they have created and their competitive advantage.