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BMW using augmented reality to sell customized cars
AS
Posted on November 12, 2017 at 7:58 pm
BMW is piloting the use of augmented reality to enable people to see and experience 3D models of their cars.

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On November 26, 2017, AS commented on Digitalization – Shake Shack’s Secret Sauce for Growth :

Thanks for great post!

I think that it is also important to take the context into account. In this case the pressure from the competition is strong as there are already other players launching similar solutions – for example, McDonalds and their mobile app that enables to order and pay for the meal. Moreover, McDonalds already has some innovative ideas such as tracking customer’s location, so that the food is only prepared when the customer is near the store. [1] Given the overall move on the market towards digital ordering, I think that Shake Shack should reposition its value of customers service to this new innovative channel.

[1] https://techcrunch.com/2017/03/15/mcdonalds-begins-testing-mobile-order-pay-ahead-of-nationwide-launch/

On November 26, 2017, AS commented on Digitalization in the Israeli electricity sector: will the Israeli citizens join the smart metering revolution? :

Thanks for great post!

I think it is important to have in mind that roll outs of such technologies are likely to be delayed. For example, in the UK the roll out of Smart metering system is suffering from delays, and thus more costs than expected. [1] Additionally, because of the delays it is very important to continuously communicate the Smart metering benefits to the customers to keep them engaged.

[1] http://www.telegraph.co.uk/business/2017/03/17/clock-ticking-energy-markets-smart-meter-revolution/

On November 26, 2017, AS commented on Can Britain’s largest automobile company, Jaguar Land Rover, survive Brexit? :

Thanks for great post!

I totally see the point of car manufactures partnering with tech companies, however, I think that the industry is very competitive, thus the timing is important as well. For example, Ford is already investing heavily in self-driving car technology and is said to be the leader in the category, ahead of UBER, Toyota and others. [1] I think that if JLR wants to partner with other tech companies they need to act quickly, especially in the reality of Brexit.

[1] https://www.nytimes.com/interactive/2017/11/09/magazine/tech-design-autonomous-future-cars-detroit-ford.html?rref=collection%2Fsectioncollection%2Fmagazine

On November 26, 2017, AS commented on Ice, Cold Corona – Get it here for a 35% higher price! :

Thank you for the article!

The issues that Constellation faces are indeed similar to what other companies experience due to Brexit. Employers in the UK also struggle to reassure their employees. It seems important for the companies to engage their employees more during this uncertain period, for example by helping employees interpret the political decisions and developments via in-house e-mail or internal communication. [1]

[1] https://www.ft.com/content/d5d0716a-1494-11e7-80f4-13e067d5072c

On November 26, 2017, AS commented on A love affair in peril: Starbucks’ impending battle with climate change :

Thank you for great article!

I find passing on the incremental costs of improving sustainability to consumers a natural way for Starbucks to adjust to the new reality in the short term. Starbucks increased prices as much as 30% every summer for the last three years [1], thus I believe that customers are used to price hikes. However, one major risk I can see is that Starbucks can’t keep increasing prices with such magnitude forever. Ultimately, they will need to find more efficient solutions for the long term.

[1] http://fortune.com/2016/07/12/starbucks-prices-coffee/

On November 26, 2017, AS commented on Chile: A Challenging Climate for a Global Winemaker :

Thanks for great TOM challenge article!

I believe that additional dimension to look at is the flow of information from the farmers to Concha y Toro to decrease the uncertainty of the grapes supply. If the company had better visibility into the performance of particular farmers, they would be able to better decide if they need to acquire them right away or if they can just help solve the problems with smaller investments. For example, they could use devices that measure the sap in the vines or the moisture on the field and then automatically transfer that information.[1] This way they will be able to forecast the yields better and help uncover and then solve common problems, e.g. irrigation leaks.

[1] https://www.nytimes.com/2017/01/05/business/california-wine-climate-change.html