Digitization Challenge

November 18, 2016

Read The Full Prompt

Choose a company that provides an interesting example of how digital transformation has created opportunities or challenges for business and operating models. A business model defines how a business differentiates itself by creating and capturing value. An operating model defines how that business delivers on that promise. Describe how the organization is using digital technology to develop its business model and operating model, and describe and justify what additional steps you think the organization should consider implementing. Your example can describe a positive (e.g., a success story or best practice) or negative experience (e.g., a business failure).

Note: The post for this assignment should be 600–800 words, and must conclude with a word count such as “(778 words).” Posts should not exceed 800 words.

Submitted (926)

“Google Preferred”: from Cat Videos to Premium Content
Senor Sanchez
Last modified on November 18, 2016 at 4:17 pm
The launch of Google Preferred was game-changing, shifting Billions from TV to Digital.
Oilfield Services Industry: Downturn to Digital Transformation
EK
Posted on November 18, 2016 at 5:57 pm
The Oil and Gas industry is reeling under the current industry downturn, since the prices of crude oil plummeted in early 2014. Its been more than two years since the prices have remain low with no recovery in sight. To [...]
Everlane: Minimalist wholesale strategy and minimalist design
JMV
Last modified on November 17, 2016 at 3:37 pm
How the powerful combination of e-commerce and digital advertising let direct-to-consumer brands thrive.
Garmin: Lost in an Interconnected World
Msimmons
Last modified on November 17, 2016 at 8:03 pm
Garmin, once the leader in GPS navigation, took its eye off digital integration and innovation once. Will it make the same mistake again, and if so can it survive a second time?
– “Welcome, it is a pleasure to have you back” said the TV.
Jean Grey
Posted on November 18, 2016 at 5:49 pm
The Digital Transformation affecting the hospitality industry will play a key role on Marriott’s business and operating models, and their ability to deliver an exceptional and personalized customer experience.
How Many People Are Killed by Police?
aricarlospena
Posted on November 18, 2016 at 3:47 pm
In an age of data, why is it so hard to find out how many people of color have been killed by police?
e-Governments vs. Corruption. The case of Estonia
Eugeniu
Last modified on November 18, 2016 at 4:36 pm
Is there a quick, inexpensive and proven way to fight corruption? Yes - Government digitization.
IoT in Shipping: Getting Cargo to Move with the Speed of Information
Pierre
Posted on November 17, 2016 at 9:05 pm
How a market leader in shipping is pioneering digitization that can reduce pricing for everyone.
Digitizing the globe one pixel at a time – Google Maps
Aayesha
Posted on November 18, 2016 at 5:41 pm
A short story of Google Maps' past, present and future
LEGO – from bricks to clicks: what you missed since you last played
Sabine
Last modified on November 18, 2016 at 4:53 pm
In 2015 Lego became the world’s largest toymaker and Lego Minifigs will soon outnumber humans. While successful at last, Lego’s rushed move into the digital age almost bankrupted the Danish toymaker.
The geeks shall inherit the earth
Sharp Boy
Last modified on November 18, 2016 at 4:43 pm
  In some cities in Brazil, you don’t need to carry cash. Even street peddlers accept credit cards in Sao Paulo. It comes as no surprise, then, that there is a move to digital payments and banking happening in the [...]
Under Armour: The Business of Sweat Goes Digital
pperonto
Last modified on November 18, 2016 at 8:08 am
Under Armour is evolving from a shirts-and-shoes company to a pure tech company, making all athletes better performers one connected app at a time.
How Advances in Technology Advance Governments: U.S. Government Digitalization and Challenges
Iryna Papalamava
Last modified on November 20, 2016 at 11:31 pm
Government's’ job is to provide all citizens with safe and reliable services. From that perspective, technological innovation is helping in the creation of government’s value proposition, but it's not always easy. Let's take a look into the U.S. government digitalization [...]
Sweat – and Record
MW
Last modified on November 20, 2016 at 8:36 pm
Under Armour is innovating the t-shirt and elevating work outs through data analytics
The digitalization journey of a German manufacturer: How Siemens is increasingly becoming a Tech company
ecanabarro
Last modified on November 13, 2016 at 8:33 pm
Siemens is undergoing a digital reinvention, focusing on data and analytics to protect its leadership position in the industrial equipment and services space.
Macy’s: A Beacon of Technology
Minute
Posted on November 18, 2016 at 5:59 pm
If you thought insurance companies had crossed the line, just wait until you hear what retailers are doing with your location information.
Despegar.com: From Online Travel Agency to Software Developer
JM
Last modified on November 20, 2016 at 6:30 pm
Despegar.com (and its Brazilian affiliate Decolar.com) was created to solve one of the main bottlenecks that travellers faced in Latin America: queuing for hours in front of a travel agent to book a flight. With Despegar.com, passengers were able to [...]
From the Hospital to the Home: BIDMC’s app efforts
ziggy
Last modified on November 14, 2016 at 5:34 pm
A leading Boston hospital seeks to improve patient care by monitoring patients via mobile apps
Buying Budhist priests via Amazon: Minrevi’s challenge to transform Japan’s funerals
Kat
Last modified on November 18, 2016 at 2:23 pm
Minrevi Co., Ltd., founded in 2009, is now challenging to transform one of the most traditional area of business: Japanese funeral industry. To correct the market failures exist in the industry, Minrevi offers series of untraditional services such as "funeral [...]
Bringing New York’s Fifth Avenue to China
Priscilla Liu
Last modified on November 18, 2016 at 6:17 pm
Alibaba wants the Chinese to shop at Macy’s New York without leaving the comforts of their homes in Shenzhen.
How Macy’s and Technology “Fit” Well Together
Erica Federman
Last modified on November 18, 2016 at 4:24 pm
How one of the largest retailers gets “smart” about customer shopping experiences.
Are Smart Stadiums the Future of Live Sports?
MC2018
Last modified on November 17, 2016 at 6:40 pm
Technological advances in sports broadcasting and home entertainment systems have enhanced the at home viewing experience to the point where many fans think it’s better than actually being at the game. A few stadiums in the US have decided to [...]
Can Digitization Save Healthcare? Athenahealth Thinks It Can
gyjiang
Posted on November 18, 2016 at 4:51 pm
This cloud-based health services start-up believes it can "unbreak healthcare." Is Athenahealth the digital solution that the healthcare industry has been waiting for?
REDFIN: USING DIGITIZATION TO FLIP THE HOUSING MARKET
Craig Ballard
Posted on November 18, 2016 at 2:50 pm
Residential real estate agents are on the brink of extinction. Can Redfin, through digitization, finish the job?
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