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Georges Badawi
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Very interesting article, and in a way very related to our blg post about using predictive analysis and algorithms to scout talent for soccer clubs.
A couple of thoughts. First, i completely agree that these platforms and systems should act more as compliments rather than substitutes for human based recruitment. I think that together, both can capture both types of patterns identified above.
Additionally, i keep thinking whether this discussion would be different based on the level of employees or job functions corporations are recruiting for. Thinking back on our Promo exercise, it was evident that we cant rely solely on data to select the next VP or high ranking executive. However, would data work perfectly to sort through hundreds of applicants for an order fulfillment job or grocery store cashier? Not that these jobs are in any way less important than others, particularly true in these current days, but the technical and soft skills required are less demanding.
This is a very interesting article and concept. I was aware of nudging as a way to promote employee engagement and morale, but had no clue that there were official software making them possible.
While I think it is a great idea in general, there are 2 issues I foresee that make think twice about implementing such a system.First, i believe there is a genuine concern that companies might overindex on ‘nudging’ and use it as a way to get their employees to perform tasks outside of their purview. While you did mention that one of the critical components for this to work is mutual benefit to both parties, this should really be highlighted as a potential issue. I can easily see big corporations with a large employee base nudging their staff to go the extra mile for customers. An example might be Walmart sending a grocery store clerk the right emails and messages from their managers to uplift his/her and then asking him/her to also help load out inventory in the deliveries bay, a task usually performed by a dedicated employee.
Another more general concern relates to data. We have seen in the course so far at least 4 different ventures that rely on collecting and analyzing employee data, interactions and communications to increase efficiency. However, each of these ventures targets a very different aspect of employee engagement and efficiency. At what point will employees say that there is too much going on and start pushing back at all these AI’s, software, algorithms and platforms.