CHIPKO: Evidence Based Sustainability
“It is wrong always, everywhere, and for anyone, to believe anything upon insufficient evidence.” ― William Kingdon Clifford.
It is an informed consumer's imperative to demand evidence for every marketing message before trusting it completely. And we believe that organizations who deeply rely on their ethical value systems to guide decision making at the highest levels distinguish themselves by demonstrating evidence based sustainable operating practices. CHIPKO empowers such organizations with tools and methods in bringing these practices to the forefront for their patrons to cherish.