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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Submissions

Silvercar: Redefining the Airport Rental Car Experience

Posted on September 13, 2015 by ctm

Meet Silvercar, the Austin-based car rental company that is looking to shake up the $10 billion airport car rental market by leveraging technology to address the major customer complaints of traditional rental companies.

MIRROR, MIRROR ON THE WALL: REBECCA MINKOFF’S STORE OF THE FUTURE

Posted on September 13, 2015 by JP

Rebecca Minkoff's fashion-driven, tech-focused store caters to shoppers' every need.

Envoy: disrupting the visitor registration sysem

Posted on September 13, 2015 by AK

A San Francisco based start-up, Envoy, is transforming how visitors are received and welcomed at an office’s reception desk.

New Tech vs Old Industrials: who will win the “Industrial Internet” race?

Posted on September 13, 2015 by H Li

Analyzing how New Techs and Old Industrials create and capture value in the Industrial Internet

Pinterest: Don’t Forget to Pin it on the Winner’s Board

Posted on September 13, 2015 by Schwas

Pinterest’s journey in the digital age is just beginning, and by creating significant value for both general users (i.e., consumers) and businesses, it’s certainly positioning itself for long-term success.

Staples – The Fight for Survival

Posted on September 13, 2015 by Savage

Can anything save Staples? Paper usage is shrinking, pens, highlighters and note-pads are disappearing. Does putting two dying businesses together create life?

USPS: Nothing more than a stamp designer?

Posted on September 13, 2015 by Charles

In the era of the internet, globalization and instant messaging, how will a company used to make deliveries in 5 to 10 days survive? Does it have what it takes to adapt? What are the main forces holding it from doing it?

Glossier – Disrupting the Old Man’s Beauty Industry

Posted on September 13, 2015 by Atima Lui

How Star Beauty Blogger Emily Weiss Built Glossier into a Digital Marketing Powerhouse

How Little Roku Dethroned the Big Apple… But Can They Stay On Top?

Posted on September 13, 2015 by Austin

Roku’s open platform, close relationship with Netflix, and seamless user experience catapulted them to King in the U.S. But will they persist?

Connectivity and Coffee

Posted on September 13, 2015 by Salem

Starbucks is able to maintain its massive global position by investing in digital technologies like free wifi and a customer loyalty app

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