The Fitbit Fad?

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Fitbit owes its success to strong direct network effects, but its survival depends on the establishment of a strong indirect network.

Twitter: A network potentially losing its effects

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Twitter’s ability to capture users quickly led to its early rapid growth, but recent slowing in active users and the rise of competing social platforms questions the strength of their direct network effects, and could potentially have lasting consequences on their ability to monetize their offering through indirect network effects.