The next crowdsourcing battleground: your car

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The true consumer value to be unlocked in the automotive industry no longer lies in hardware. To explore the vast possibilities of integrating vehicles into internet of things, boosting in-vehicle infotainment systems and increasing safety with data usage, automakers should use the collective wisdom of the crowd in developing their software.

Waze, or how to crowd-source your way

From a modest Israeli start-up to one of the highest valuation during its acquisition by Google, Waze embodies the success of crowdsourcing ventures, and allows for a much cheaper method of data collection than that used by major corporations – like Waze’s new mother company, Google.

General Mills Crowdsourcing – Will they pull it off?

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General Mills – One of the largest branded food manufacturers in the USA is turning to crowdsourcing for everything from new products, packaging to process improvements. Are they trying to do too much? Will emerging food entrepreneurs partner with them instead of venture capital? Is there a risk they might give away sensitive competitive information? What is keeping competitors (Unilever, Kraft and others) from copying them?