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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Submissions

Rethinking The Grocery Shopping Experience

Posted on March 26, 2018 by Curtis Christensen

Grocery stores haven’t changed in decades. A crowd-sourced “GPS” for the store can revitalize the experience.

Premise: Using Crowdsourcing to Connect Governments with Markets and Citizens

Posted on March 26, 2018 by PH

Premise’s network of 80,000 contributors across 30 countries gather local data to provide fast insights into local economics and more. Can the company grow its work with government?

Applause: Crowdsourced User Experience Testing

Posted on March 26, 2018 by HC

Applause crowdsources 300,000+ testers located in 200+ countries and territories who get paid for testing digital products and provide user experience feedback and report glitches

TripAdvisor: From small B2B business above a pizza shop to the top travel site

Posted on March 26, 2018 by Pumchanut

TripAdvisor was founded in February 2000 in Massachusetts by Stephen Kaufer, the current president and CEO and Langley Steinert. The company was originally meant to be an online compilation travel tips from magazines and guidebooks with a simple button for […]

CrowdFlower: Powering the Human Side of Artificial Intelligence

Posted on March 26, 2018 by ME

CrowdFlower is solving machine learning's dirty secret – that humans are still needed to train the models we all rely on every day.

Crowdsourcing for Cash – Cryptocurrency Mining

Posted on March 26, 2018 by ADW

Bitcoin has taken advantage of distributed computing. What other resources are underutilized and ripe for crowdsourcing?

Building Together: How LEGO leverages crowdsourcing to sustain both innovation and brand love

Posted on March 26, 2018 by PD

LEGO has created an online community of nearly one million members and is using crowdsourcing both to select new product ideas and provide their most loyal supporters an outlet to share their creations.

reCAPTCHA: The Brilliant Business Model that Only One Man Could Create

Posted on March 26, 2018 by Anton

reCAPTCHA’s founder used hidden crowdsourcing to solve two problems at once. But few have replicated his model.

Building Solutions on TopCoder

Posted on March 26, 2018 by Walter

Leveraging the crowd, competition, and a marketplace platform to develop solutions through TopCoder.

The Origin of Netflix’s Success

Posted on March 26, 2018 by Gloria

How did Netflix develop its initial strategies, and how the early on lessons set the tone for its long-term growth?

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