SONY: from disruptor to disrupted
How does a company highlighted at the Harvard Business School as a preeminent example of disruptive innovation become a loser?
How does a company highlighted at the Harvard Business School as a preeminent example of disruptive innovation become a loser?
Sony had all the hard components needed for a streaming service and it launched one 4 years before Apple but lack of understanding in user expectations cost them to turn the service down.