The micro-entrepreneur: the untold story of digital transformation

When talking about digital transformation and the impact of the covid-19 pandemic, we like to think about how large companies transformed themselves, but equally important is the untold story of digital transformation happening with micro-entrepreneurs during the pandemic. I’d like to tell the story of a small residential cleaning business owned by Renato and Veronica and how they transformed an traditionally manual business with a digital-first approach.

All eyes on Shopify: a winner take all

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Shopify, a low-key Canadian company, started as a SAS software solution that enables small and medium-sized businesses (SMBs) to create their own customizable e-commerce websites without the need to have any prior development or design knowledge. Today, fifteen years after […]

The Etsy Way

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Etsy is the two-sided platform for arts, crafts, and unique products. But how big can this company grow by only servicing a market more fragmented than SMBs?