Frito-Lay’s Do Us a Flavor Contest
Lay’s potato chips crowd-sources new flavors in an annual contest – but is it more marketing engine than product development innovation?
Uncategorized
[2] Kaggle: Building deep communities for deep learning
Kaggle is a competition platform that leverages crowdsourcing to find solutions for deep learning problems. This blog summarizes how Kaggle managed to create value and its challenge to stay relevant
Digg: Failures and Learnings
A democratic crowd-source-enabled news aggregator once valued at $100+ million goes bust. Why?
Thoughts on Utilizing Crowds to Disrupt the Airline Industry
Flying on an airplane is a highly individualized experience that seems to disregard the value of the opinion of the customer. This post brainstorms some ideas for leveraging the power of the crowd for airlines.
GoPro: Falling short in capturing value from crowds
GoPro’s attempts to capitalize on User Generated Content has led them through a journey of value creation, to value capture, and then back to value creation again, as it struggles to grow beyond its camera product line.
Gigwalk
Expanding the Brand Manager’s reach through Crowdsourcing
Crowd Cow: How One Startup Is Innovating the Food Industry with Crowd-Sourcing
Crowd-sourcing in the food industry? The idea seems preposterous, but a Seattle-based startup is trying to change that. Crowd Cow has created an online platform that allows foodies to purchase various cuts of premium beef with strangers on its website. Customers […]
3: Kaggle’s Krowd Woes
Kaggle’s recent acquisition by Google casts doubt on the viability of crowd-sourced expertise as a service. What went wrong?
Quora – Capturing the World’s Knowledge
About Quora Quora is a question and answer site, where anyone can sign up for an account and start posting questions or responding to questions posted on the site. The company’s mission is to “share and grow the world’s knowledge.” It […]
Salesforce IdeaExchange: CrowdSourcing Ideas from the Users!!
How Salesforce utilized the collective wisdom of the crowds to build an innovation engine for itself, its partners and ultimately the user.