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Digital Innovation and Transformation

Digital Innovation and Transformation

MBA Student Perspectives

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Netflix: Reinventing Hollywood with Data

Posted on April 1, 2017 by NP

A tech company is upending traditional Hollywood with big data.

Innocentive: Outsourcing Innovation to a Network of Solvers

Posted on March 20, 2017 by Lacy

Innocentive helps clients bring complex business challenges to its network of 375,000 experts.

Play to Cure: Crowdsourcing UK Cancer Research Through Gaming

Posted on March 20, 2017 by

2048? Angry Birds? Candy Crush? Whatever your game is, it can wait. Play a game that produces data for cancer research as you level up.

99Designs of Logos on the Wall…

Posted on March 20, 2017 by GilG

By democratizing graphic design, 99designs changed the balance of power and disrupted a dormant business

Gym Rat: Crowdsourcing Personal Trainers

Posted on March 20, 2017 by Ravneet Uberoi

Why pay for expensive personal trainers when you can leverage gym rats in your neighborhood? Here's a business idea to use crowdsourcing in the gym industry.

Zooniverse: Scientific Research through Crowdsourcing

Posted on March 20, 2017 by Bipul Sinha

Zooniverse allows the general public to analyze scientific data and allows faster solving of big scientific problems.

Amazon Studios: Using Crowds to Find Their Next Hit

Posted on March 20, 2017 by HBSstudent11

Amazon Studios is disrupting the traditional film and TV development process by letting crowds submit scripts and help pick their next productions.

Gigwalk

Posted on March 19, 2017 by Megan Trout

Expanding the Brand Manager’s reach through Crowdsourcing

3: Kaggle’s Krowd Woes

Posted on March 19, 2017 by AC

Kaggle’s recent acquisition by Google casts doubt on the viability of crowd-sourced expertise as a service.  What went wrong?

Let everybody be a salesman – Amway in China now challenged by WeChat Merchants

Posted on March 11, 2017 by Hao Wu

Amway succeeded in crowdsourcing without digital technology. When WeChat arrived, it grew way faster and Amway became disrupted.

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