Blue M&Ms: Using Crowdsourcing to Re-invigorate a Brand
How M&Ms used the crowd to reinvigorate its brand through simple, tangible product change
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Beware of Ninja Turtles on 88th & 2nd
Allow anyone to report “sketchy” behavior? What could go wrong?
Crowdsourcing Entertainment: has Amazon found the Magic Bullet for Content Creation?
This post examines the value creation and capture model of Amazon Studios in regards to its use of crowdsourcing and attempts to answer the question of whether crowdsourcing is the future of entertainment.
CrowdSourcing The Constitution? Iceland Attempted Just That
Are we ready to crowdsource government? Iceland’s crowd sourced constitution experiment may point in that direction.
Crowdsourcing your Day
TaskRabbit is a two-sided crowdsourced marketplace model that connects TaskPosters, people who need help completing tasks to Taskers, people who are willing to complete the tasks. How it Works: TaskPoster posts a job and is able to view 3 contractors […]
GLG: Crowdsourcing Expertise
GLG is the leading expert network firm in the world with over 400,000 experts on the network. The firm has been able to sell the expertise of its experts resulting in a highly lucrative business, with revenues of over $300M.
Local Motors is crowd sourcing your next car
Local Motors has created an innovative platform which designers and hobbyists interact to bring-to-market low-volume 3D-printed cars at a fraction of the cost of a traditional OEM’s product development process
The Quirky-ness of Crowds
The danger of handing your business over to a crowd that you can't control.
Wikpedia – can the pioneer stay relevant?
Wikipedia pioneered collective intelligence online over a decade ago. However, in a changing online world, many question the relevance of Wikipedia going forward.
The Demise of Digg: How an Online Giant Lost Control of the Digital Crowd
Digg's inability to prevent fraudulent voting allowed power users to take control of the site's content and undermined its mission to produce democratized news.