SmartMat – quantifying the unquantifiable
SmartMat allows the analytically-minded yogi to quantify yoga poses in the hopes of deepening his or her practice over time.
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Google: Data-driven Value Creation and Value Capture
Google uses data and analysis creatively in every aspect of it’s operating model, value creation, and value capturing.
CVS Health’s ExtraCare Program: Four Feet of Data Analytics
Did you ever wonder why your CVS receipt is four feet long? The answer: a depth of customer data analytics that drives value creation for the CVS customer and value capture for CVS Health
Airbnb Leverages Machine Learning to Maximize Host and Company Revenue
Airbnb, with its Price Tips pricing tool, is helping hosts better price their units to maximize rentals.
Predicting Cancer Recurrence – Genomic Health
Genomic Health is a genomic-based diagnostics company that helps predict cancer recurrence.
Palantir – Masters of Big Data
Palantir has developed massive expertise as a big data "consultancy", showing its clients the value that can be unlocked in their own data.
Using Data to Monetize Mother Nature
Weather influences 1/3 of the world’s GDP on a daily basis. With such value at stake, The Weather Company is using big data to help companies worldwide optimize marketing, supply chain, and core business operations to capture the value that weather leaves up for grabs.
How Ibotta Is Changing the Coupon Game
Brand engagement and data analytics are just two of the ways that Ibotta is modernizing coupons.
EFL: The psychology behind risk management
Harvard born startup based in Perú is closing the information gap in order to boost access to credit in developing economies.
Netflix: Bringing Data Analytics to a Creative Industry
Can data-driven decisions create a sustainable competitive advantage in creative industries?