DoorDash is both an online ordering and delivery company that’s using data to make delivery better and faster for customers and more efficient for delivery drivers. The company aggregates large volumes of delivery data and analyzes how different factors affect delivery […]
Target has identified 25 products, which when purchased together, predict the likelihood of a woman being pregnant and her associated due date.
Wealthfront has disrupted the financial advisory industry by using analytics and algorithms to automate investment decisions. Will it be able to sustain its success?
The most valuable asset in the Caesar’s Entertainment Corp. isn’t the fabulously-tacky Roman-themed resort on the Las Vegas strip. It’s the company’s big data loyalty program, valued at $1 billion. Loyalty programs are not a novel concept, and are widely […]
Overview TrueCar’s missions is to transform the car-buying experience through a platform to improve transparency. The driving force shaping this new experience is the consumer’s perception of the stereotypical “used car salesperson” and the inevitable information asymmetry associated with used […]
An analysis of value creation and capture model for Legendary Pictures’ Data Analytics Group.
“Neuroscience + data science redefining your job search”
Last night, I struggled to find a solid chick flick movie among several friends that none of us had seen. While scrolling through my Netflix account, there were specific recommendations based on other movies I had chosen. There were the […]
How American Apparel is Using Value-Driven Data Analytics
Horror film director Eli Roth is using demographic data to create the most cost-efficient marketing campaigns for his new movie, The Green Inferno.
